Fostering Friendship Creatively
One of the more challenging bilateral relationships in the world is the one between India and Pakistan. They were one country, but when British rule ended in 1948, India broke into the areas that were Hindu majority (India) and Muslim majority (a new country called Pakistan).
There’s no capturing the remarkable complexity of the relationship in the single sentence above, but suffice it to say that there were many people who lost all manner of connections when the country split.
In this commercial from Coca-Cola, we see an intriguing story of how to recreate some of that connection.
What do you think of a soft drink company putting something like this project in motion? Is it effective advertising?
The video has four and a half million views and two thousand comments. Does that interest tell us something? If so, what?
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Coca-Cola Small World Machines – Bringing India & Pakistan Together by Coca-Cola on YouTube (3:01)
The NVIV (Next Vista Inspiring Videos) series of posts is written by Rushton Hurley and designed to provide students and teachers with fascinating discussion prompts. For more information about how to use the variety of materials on our free site, feel free to contact us.